Sales Conversation Scripts
VCAdvisors.org — Relationship-Led Sales
1. OPENING SCRIPTS
(Use one. Not all. These are tone setters.)
Option A: Observational
“I spend a lot of time talking to founders and consultants who feel stuck, not because they’re bad at what they do, but because something isn’t lining up externally.”
Option B: Neutral & Professional
“I work with professionals around public relations and positioning strategy. Most conversations start with figuring out where things are actually breaking down.”
Option C: Low-Key & Human
“Out of curiosity, what’s been hardest about how you’re showing up publicly lately?”
2. DIAGNOSIS SCRIPTS
(These determine the path. Ask 1–2, then stop.)
Option A: Broad Diagnostic
“If you had to name one thing that feels like it’s costing you momentum right now, what would it be?”
Option B: Three-Path Framing
“Most people I talk to are dealing with one of three things: being overlooked, being ignored by media, or not being taken seriously enough. Which one feels closest?”
Option C: Experience-Based
“What have you tried already that didn’t work the way you expected?”
3. VISIBILITY PATH SCRIPTS
(Path 1 — Visibility & Reach)
Framing Script
“When people feel invisible, it’s usually not about effort. It’s about clarity. Growth only helps once that’s fixed.”
Recommendation Script
“The safest place to start here is a diagnostic. That’s what the Visibility Calibration System is designed for.”
Boundary Script
“I wouldn’t recommend growth tools yet. They tend to amplify the wrong thing if the message isn’t clear.”
4. MEDIA & PRESS PATH SCRIPTS
(Path 2 — Media & Press)
Framing Script
“Journalists don’t ignore people randomly. They ignore framing that doesn’t fit how editorial decisions are made.”
Recommendation Script
“Before outreach, fixing how the story is framed makes everything else more effective. That’s what Media-Ready Messaging is for.”
Boundary Script
“I wouldn’t recommend placement or outreach until the framing is solid. That usually wastes time.”
5. CREDIBILITY & AUTHORITY PATH SCRIPTS
(Path 3 — Credibility & Authority)
Framing Script
“When people hesitate or question price, it’s often because they don’t know how to categorize your expertise.”
Recommendation Script
“The Credibility Fast-Track focuses on correcting that perception without exaggerating or pretending.”
Boundary Script
“Authority work comes before category or visibility moves. Otherwise it doesn’t stick.”
6. ONE-PROGRAM RECOMMENDATION SCRIPTS
(Use when presenting the offer.)
Option A: Calm & Direct
“Based on what you’ve shared, this program makes the most sense as a starting point.”
Option B: Choice-Respecting
“This isn’t about doing everything. It’s about choosing the right first move.”
Option C: Trust-Forward
“If this doesn’t feel like the right step, it’s better not to force it.”
7. HANDLING PUSHBACK (WITHOUT SELLING HARD)
“Should I do more than one?”
“I wouldn’t recommend that. It’s cleaner to see what changes after the first step.”
“What if I want faster results?”
“Speed usually comes from clarity, not stacking tools.”
“Will this guarantee X?”
“These programs are about strategy and positioning, not guarantees.”
8. DISENGAGEMENT SCRIPTS
(Equally important.)
Option A: Respectful Exit
“This might not be the right type of support for what you’re looking for.”
Option B: Scope Boundary
“That sounds more execution-focused than what these programs are designed to do.”
Option C: Timing-Based
“This may be more useful at a different stage.”
9. RELATIONSHIP-BUILDING CLOSES
(No pressure. No CTA.)
Option A
“If you want to think it through and come back to it, that’s fine.”
Option B
“My role is to help you choose correctly, not push you.”
Option C
“If this is the right step, it will still be the right step later.”
FINAL RULE FOR SALES PARTNERS
- Ask fewer questions
- Recommend fewer programs
- Speak more slowly
- Let silence do some of the work
Good sales here looks like good judgment, not enthusiasm.